Dodge annouces contest to win a 2008 Dodge Challenger by asking Dr. Z.  Consumers can enter the “Ask Dr. Z” Dream Car Sweepstakes between Aug. 15 and Sept. 4 by going to www.AskDrZ.com, after visiting any Chrysler, Jeep or Dodge dealer showroom. George Murphy, Senior Vice President – Global Brand Marketing, Chrysler Group, announced the Dream Car Sweepstakes here on Woodward Avenue, kicking off the 2006 Woodward Dream Cruise.

“The Woodward Dream Cruise is all about dream cars and is the perfect place to introduce the ‘Ask Dr. Z’ Dream Car Sweepstakes,” Murphy said. “The ‘Ask Dr. Z’ campaign has resulted in positive consumer feedback and increased brand Web site traffic, and we’re building on that by driving even more consumers to www.AskDrZ.com and ultimately increasing traffic in Chrysler, Jeep and Dodge showrooms.

“We believe consumers will jump at the chance to win Chrysler Group’s dream vehicles — the Challenger, which looks right at home on Woodward; the completely-redesigned 2007 Chrysler Sebring, and the latest rendition of a true American icon, the 2007 Jeep Wrangler Unlimited,” Murphy added.

A total of nine vehicles will be awarded: three all-new Dodge Challenger models, three all-new 2007 Chrysler Sebring models and three all-new 2007 Jeep Wrangler Unlimited Rubicon models.

Dodge Challenger
Unprecedented public response to the Dodge Challenger concept resulted in Chrysler Group announcing last month that after nearly 35 years, the Dodge Challenger will return as the ultimate modern American muscle coupe.

Set to debut as a 2008 model in calendar-year 2008, the Challenger will feature the long hood, short deck, wide stance and two-door coupe body style that distinguished the iconic Challengers of the 1970s.

Ask Dr. Z campaign
The Dream Car Sweepstakes is the next phase of Chrysler Group’s “Ask Dr. Z” ad campaign that focuses on consumer benefits of the best of American and German Engineering and Design — and specifically on the innovative design, quality, reliability, performance and fuel economy of Chrysler, Jeep and Dodge vehicles. The campaign’s spokesperson is DaimlerChrysler Chairman Dieter Zetsche.

In the first six weeks of the campaign, there have been more than 600,000 visitors to the Web site and more than 4.2 million questions have been answered.

“The ‘Ask Dr. Z’ campaign has driven our brand Web site traffic up consistently by 15 percent over June and our Web leads have increased by 27 percent,” Murphy said. “And recent Millward Brown research shows that 83 percent of in-market consumers find Dieter credible and believable, and 73 percent stated they understood Chrysler Group vehicles combine the best of American and German engineering and design — additional evidence that our message is getting through.

“Furthermore, IAG Research — a third-party service which measures advertising effectiveness, reports that the campaign is significantly outperforming almost every IAG automotive norm,” Murphy added.

This entry was posted on Saturday, August 19th, 2006 at 3:12 pm and is filed under General Challenger News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.